Content Strategy Manager (Remote)

Location: Remote 

Pay Rate: $36–$54/hour 

Assignment Length: 12 months 

Schedule: Monday–Friday, 40 hours/week 

Education: Bachelor's degree or 6+ additional years of relevant experience 

Experience: 5+ years of relevant experience 

Patient Care: Non-Clinical

Job Summary

We are seeking a Manager, Content Strategy to own the structural foundation that makes content strategy actionable at scale. This role is responsible for designing, governing, and maintaining enterprise content taxonomy, metadata schemas, and CMS governance frameworks to ensure digital content is organized, discoverable, and ready for personalized delivery.

The role works at the intersection of content strategy and systems design, ensuring content assets are properly classified, mapped to health topics, audience segments, and journey stages, and structured for effective delivery.

Responsibilities

• Design, build, and maintain enterprise content taxonomies, including tag hierarchies and metadata standards, within an enterprise CMS.
• Own content-to-personalization mapping and define how content assets are aligned with audience segments and behavioral or demographic conditions.
• Manage content request intake and triage, including evaluating requests against team capacity and strategic priorities.
• Partner with content strategy teams to incorporate personalization requirements and taxonomy considerations into content planning.
• Train teams and conduct ongoing audits related to tagging standards and metadata governance.
• Partner with IT and digital platform teams on CMS configuration decisions affecting content workflows.
• Collaborate with web and SEO teams to align content taxonomy and information architecture with content strategy and organic discoverability.
• Maintain governance documentation, including content type definitions, tagging guidance, lifecycle rules, and CMS usage standards.
• Conduct regular cross-functional taxonomy reviews with marketing, clinical, and digital product stakeholders.
• Maintain content inventories mapped to personalization use cases and identify gaps and redundancies.
• Track and report on intake volume, request cycle time, and personalization coverage.
• Perform other position-appropriate duties as required.

Qualifications & Skills

• Bachelor's degree or 6+ additional years of relevant experience.
• 5+ years of relevant experience.
• Hands-on experience designing and governing content taxonomies and metadata schemas within an enterprise CMS.
• Experience with Sitecore, Adobe Experience Manager, Drupal, or an equivalent digital experience platform.
• Ability to translate editorial content strategy into structured content models and governance frameworks.
• Understanding of how taxonomy and metadata support personalization, search, and AI-assisted content workflows.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to navigate competing priorities across clinical, marketing, technology, and digital product teams.
• Strong systems-thinking and attention to detail.
• Ability to communicate effectively with both technical and non-technical stakeholders.
• Experience building processes, documentation, and governance frameworks in an evolving environment.
• Hands-on experience with Sitecore or an equivalent CMS is preferred.
• Working knowledge of Sitecore AI and Sitecore Personalize or similar platforms is preferred.
• Familiarity with audience segmentation, personalization rules, and content targeting frameworks is a strong plus.
• Background in UX, information architecture, or content design is a plus.
• Health system or regulated industry experience is preferred.